Brands are linked to the right official account
Virello detects brands named in finished captions, verifies their official Instagram and Facebook accounts, and makes each mention visible in the post preview.
Brands are linked to the right official account
What is new with this feature
The concrete improvement and what it changes in your marketing workflow.
From brand name to verified mention
Once the Instagram and Facebook copy is final, the marketing manager runs one last brand pass. It identifies the businesses named in the text, consolidates aliases, and searches for their official profiles. Product models are used only as clues to the manufacturer and are not treated as separate accounts without proof.
Official website instead of a guessed handle
A similar-looking username is not enough. Virello accepts a mention only when the brand's official website points to that exact Instagram profile or Facebook Page. Without reliable evidence, the brand stays unlinked and the post can still be completed safely.
Visible before publishing
Verified mentions appear in the Instagram and Facebook previews using each platform's familiar link color. Customers can therefore see during approval which brand will be linked in the published post.
After caption writing is complete, Virello performs a final check of every explicitly named manufacturer, retailer, and product brand.
A mention is added only when the company's official website confirms the exact social profile.
Instagram usernames and Facebook Pages are handled per channel and highlighted in blue in the preview.
Ambiguous or unverifiable brands remain readable as plain names instead of linking to a potentially incorrect account.