The who’s who of specialist kitchen retail
Kitchen studios, specialist retailers, buying groups, carpenters, planners, and interior professionals all come together in Löhne.
September 19–24, 2026Social media for kitchen studios. Consistent. On brand. Planned.
Virello brings the quality, consistency, and personalization of major brands to every kitchen studio. Your real photos, videos, and voice messages become high-quality marketing tailored to your brand—at a fraction of traditional agency costs.
From €190 per monthPersonal, not template-basedFull approval control
Tuesday, 28 July
09:41
Sep 19–24AREA30 2026
LöhneLübbecker Straße 29
12,000Trade visitors each year
180Exhibitors and brands
Why AREA30?
Because this is where decisions are made about what will make kitchen studios more successful tomorrow.
According to the organizer, AREA30 is the leading business platform for the European kitchen industry and the most visited trade fair center of the kitchen autumn season. Around 12,000 trade visitors from more than 60 countries come to Löhne.
View official event information
Digitalization belongs on stage
The Innovation Area and Stage address topics such as AI, customer engagement, and new business models—exactly where we demonstrate Virello in real studio use.
Six days for concrete decisions
The fair is open daily from 9 a.m. to 6 p.m. and until 8 p.m. on Long Tuesday, September 22—ideal for a demo without time pressure.
Marketing that keeps working
Virello keeps your marketing alive for the long term—not just until the next post.
AI does not replace your brand with templates. It learns your tone, offers, and approvals so high-quality, personal content can be produced regularly at an affordable cost. Virello plans ahead, responds to reviews, and proactively lets you know when something is ready or needs attention.
1 · Photo in, posts out
One kitchen photo becomes ready-to-publish content for multiple channels.
You send a photo and a few sentences of context. Virello translates your brand quality into tailored copy and formats for Instagram and Facebook—without a generic template look.
09:4163
VirelloVirello
online
Here is our new showroom kitchen. We’d love to highlight the combination of oak, light fronts and the large island. Please add it to the plan.
09:42
Thanks, I’ll add the new showroom kitchen to the plan right away.
09:43
Great – I created an Instagram and a Facebook post, each cropped and written for the platform. Both will go live in three days.
Instagram + Facebook · live in 3 days09:44
Message
@schmidt.kitchens
Friday · 6:30 pm
@schmidt.kitchens Our new showroom kitchen combines warm oak, light fronts and a generous island. Visit us and discover every detail in person.
Schmidt Kitchen Studio
Friday · 6:30 pm
New in our showroom: warm oak, light fronts and a generous kitchen island. Discover the new design at our studio.
+2LikeCommentShare
2 · Reputation under control
A new Google review comes in. The response does not get left behind.
Virello recognizes the review, assesses it, and prepares a personal response. You give quick approval—Virello handles the rest and keeps the customer relationship active.
Tuesday, July 28
10:16
2 hours ago
HS
Mr Schmidt
We are completely satisfied. The advice was honest and professional, the planning was thoughtful and the installation was clean. Our new kitchen turned out exactly as we imagined.
Owner response
Thank you for the kind words. I hope you enjoy your new kitchen!
Developed with the kitchen industry
Not a trade fair promise. A system already at work in everyday studio life.
Virello is developed together with kitchen studios and real projects. The AREA30 demo therefore shows no theoretical future, but workflows that are already in use today.
View customer storiesKüchenspezialisten Schreckenberg
100 years
Company history becomes a predictable content process.
Virello supports communications during the anniversary year, connecting history and brand with current insights from consulting, the showroom, and installation.
Meisterküchen Henningsen
400+
Followers within two weeks of launching together.
For the reopening, real studio insights became a consistent Instagram presence—without interchangeable stock material.
Control stays with the studio
100%
You decide what gets published.
Brand knowledge, roles, and approvals give Virello clear guardrails. Autopilot is a deliberate choice—not a requirement.
The customer examples and growth figures refer to the individual projects named and do not constitute a general promise of success. Any association memberships mentioned do not represent an official partnership between those associations and Virello.
Your personal live demo
Bring a project. Leave with concrete ideas.
No standard pitch: we look at your studio, your material, and your current workflow. In just a few minutes, you will see exactly where Virello fits in.
Bring real material
An installation photo, a showroom kitchen, or a short phone clip is all you need to get started.
Briefly explain the story behind it
Use a voice message to give Virello context about the design, material, customer, or promotion.
Experience finished content
See live how it becomes an on-brand post complete with copy, format, and scheduling.
30 studios. 30 real conversations.
Secure a dedicated AREA30 meeting for your studio.
We deliberately schedule only 30 personal studio conversations across the six fair days. This leaves enough time for your material, your questions, and a demo that truly fits your day-to-day work.
- 20 focused minutes tailored to your studio
- Test your own photos or videos together with us
- Get a concrete assessment of your marketing workflow
Why request a meeting now?
Once the suitable time slots have been allocated, we can only offer spontaneous conversations at the fair without a dedicated demo.
Meeting request
When will we see you in Löhne?
We will reply personally with a specific suggested time.